How To 3x the Number of Tours Across (12) Senior Living Communities

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The Challenge:

After working with Avista for a number of months we realized that hardly any leads we were generating were resulting in a move-in. In addition, we were informed by their sales department that the leads from digital were "bad", "unqualified", or "a waste of time."

After completing a secret shop with their team we realized that hardly any of the digital leads were being responded to. And if they were it took 48 hours to respond, and the leads were only followed-up with once or twice at best. We knew that generating more inbound leads would not help, we needed to create a solid follow-up process.

The Result: 

Below is the summary findings from a recent case study with a client using our First Impression System. Since implementing the system at Avista we’ve been able to:

    • Get in contact with 89% of the inbound leads
    • Average a 4-min Response Time
    • Document and attribute move-ins accurately
    • Save their sales staff HUGE amounts of time and frustration

download"Since working with NextWave we've been able to create a system taking our digital leads and converting them into actual tours of our communities.”

- Carsten E.  (Avista Senior Living)