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After working with Avista for a number of month we realized that hardly any leads we were generating were resulting in a move-in. In addition we were informed by their sales department that the leads from digital were "bad", "unqualified", or "a waste of time."
After completing a secret shop with their team we realized that hardly any of the digital leads were being responded to. And if they were it took 48 hours to respond, and the leads were only followed-up with once or twice at best. We knew that generating more inbound leads would not help, we needed to create a solid follow-up process.
Below is the summary findings from a recent case study with a client using our Lead-to-Tour LTT System. Since implementing the LTT program at Avista we’ve been able to:
- Get in contact with 89% of the inbound leads
- Average 4-min Response Time
- Document and attribute move-ins accurately
- Save their sales staff HUGE amounts of time and frustration
"Since working with NextWave we've been able to create a system taking our digital leads and converting them into actual tours of our communities.”
- Carsten E. (Avista Senior Living)