How To 3x the Number of Tours Across (12) Senior Living Communities
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The Challenge:
After working with our largest client for several months we realized that hardly any digital leads were resulting in a move-in. In addition, we were informed by their sales department that these leads were "bad", "unqualified", or "a waste of time."
After completing market research NextWave determined that only a tiny fraction of senior living digital leads are actually followed up on, and if they are, it takes communities 48 hours to respond. To compound the issue, even the best salespeople only attempted follow-up once or twice. We knew that generating more inbound leads would not solve this problem. That was when NextWave's First Impression System was born. The senior living industry needs a proven, solid follow-up process, and NextWave has created it.
The Result:
Below is the summary findings from a recent case study with a client using our First Impression System. Since implementing the system at Avista we’ve been able to:
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- Get in contact with 89% of the inbound leads
- Average a 4-min Response Time
- Document and attribute move-ins accurately
- Save their sales staff HUGE amounts of time and frustration
"Since working with NextWave we've been able to create a system taking our digital leads and converting them into actual tours of our communities.”
- Carsten E. (Avista Senior Living)
