Using marketing automation tools is critical to operating as efficiently as possible in this day and age. If there's any way to decrease the load on your employees and also provide a better experience for the customer in the process it's always a good thing.
Facebook Messenger has recently made it so you can include auto-responses to people contacting your business via Facebook messenger. If you're like most companies and are not actively monitoring your social media 24/7 this can be an excellent tool to utilize. Even if your message only lets prospects know how to better contact you, or that you'll reply to them soon, it's worth doing. Below are the steps to set up auto-reply on Facebook messenger.
Login to your Facebook account and click into the page that you manage. Once inside your page click into the "Settings" tab.
Scroll down the side of your page and click into the "messaging" section.
Log into your settings on your Facebook page and toggle the response assistant to "on."
The next step is to create an automated message for your prospects. In the instant reply feature you can pre-load a message and customize it using personalization tokens.
And it's as simple as that! There are also some ways to add personalized tokens within the automated reply message to include the prospect's name, your company's phone number, website URL, etc. These are all great things to relay to potential prospects automatically. It lets them know you're on top of it and they don't feel like their inquiries are going unheard. To learn more senior living marketing automation tips check out our other marketing automation blog posts or download an e-book for our resources page.