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NextWave Care Blog

Senior Living SEO: Changing Search Terms in the Senior Living Industry

With each generation comes new SEO keywords and search terms. It's no different for the aging generations. Between the millennials and the baby boomers, new trends and catchphrases searched...
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3 Independent Living Digital Marketing Ideas To Implement in 2021


As baby boomers age, more and more families are searching for independent living options for their seniors. And, with the Covid-19 pandemic causing the world to rely on the internet more than...

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Senior Living Marketing: Stages of the Adult Child's Buyer's Journey

The adult children of aging parents play an important role in the search and choice of a fitting senior living community for their loved ones. Statistics show that 73% of adult children were...

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3 Tips For Converting More Phone Leads into On-Site Tours

In today's competitive world of assisted living potential residents have more and more options. Those doing the research (especially on the internet), are usually aware of multiple...

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Using Inbound Marketing to shorten the Senior Living Sales Cycle

Community sales directors probably notice the difference in the sales cycle between an assisted living resident and an independent living resident. The former is shorter compared to the latter –...

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Senior Living Content Marketing: Aligning to The Buyer's Journey

Every buyer of a product or service has a process that they must go through before deciding on which vendor they want to purchase from. Senior living is no different. In fact, the senior living...

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Senior Living Sales Trends: 4 Factors Driving Consumer Choice


What are the factors that affect seniors and drive senior living sales trends? The Consumer Preferences in Post-Acute and Senior Care report gives us some insight into the important factors that...

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5 Tips for improving a senior living sales experience

In traditional selling, the goal is to convince customers that they need your product and that it would be good for them to have the product. But when it comes to senior living sales, the goal is...

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Conversion Rate Optimization: Competing with Paid Referral Sites

Are you looking for ways to reduce dependency on paid referral sites – or at least reduce the fees paid to them? One way to reduce the cost is to collect the lead on your website FIRST. A prospect...

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Senior Living PPC Tips: Competing with Paid Referral Sites

Have you ever tried searching on Google for information about senior living or local senior living communities?  What results did you get? Chances are that if you clicked on one of the top paid or...

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