There are some simple website optimizations you can do to your website to help it convert new residents. With just a few simple strategies you can start to convert more leads from your website. Checkout our 3 tips below to better optimize your website for senior living marketing.
Photo & Video Usage
Featuring images of real staff members and/or patients humanizes your assisted living facility and helps to breed trust. So many facilities these days seem to use the stock photo option when creating content for their websites. Take the time to have professional photos taken at your facility. Not only can you use them on your physical marketing but online as well. It's been found that including smiling pictures on medical websites can actually increase the conversion rate of certain pages. Pictures of the inside of your facility also foster a sense of trust for people considering an on-site tour. Make sure to highlight your facilities best features in anything you put online.
"Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines."
Videos are also an important and effective way to reach your target audience online. , Kissmetrics found that consumers are between 64% and 85% more likely to make key purchasing decisions after having watched a video. Spending the time to have a professional video of your facility is another must-have in today marketing landscape. The mileage you can get out of a professional quality video with testimonials is huge for a senior living business.
*Taking a professional quality video of your facility can greatly increase your website's conversion rate
Testimonials & Reviews
Generating and sharing positive reviews from satisfied patients is always an effective tool for increasing the conversion rate of your website and bolstering public confidence in your facility. According to recent industry data, featuring positive customer reviews translates to an average 18% lift in sales. Whenever asking for a testimonial from a happy resident try to get as much mileage out of it as possible. You could re-use the same quote on your website, in a video, and on different social media and review sites. Be sure that whoever you ask for a review is both very happy with your service as well as willing to put in a little effort to help you out. One great positive review can be the difference between converting a new resident and them deciding to choose one of your competitors.
* Excellent use of a video tesimonial from Five Star Senior living to drive conversions to schedule a tour.
Mobile-Friendly Website Optimization
In today's environment optimizing your website for use on a mobile device is critical. U.S. smart phone penetration is now over 77%, according to comScore. Even more important for the senior care industry is that a huge number of your potential website visitors are the adult children of seniors. A non-optimized website could be all an adult-child needs to write off your facility and choose a competitor with website that fits their smartphone. Don't lose out on potential new residents by not putting in the minimal effort to get your assisted living web design mobile-friendly.
Google has also announced that its search algorithm update will create a strong preference for mobile-friendly sites. Even with the announcement of this update just an estimated 12% of websites use responsive design, meaning that you and your facility can get a huge advantage if implemented correctly. For a quick test of how your website rates in mobile search checkout Google's Mobile-Friendly Test HERE
For more tips and secrets to getting your website optimized for search checkout our free Guide on SEO for Retirement Communities by clicking the button below. We have lots of tips and advice on how to get your assisted living facility to show up ahead of your competitors in search results.