The beauty of working with an agency like NextWave is that our business only works if our clients get results. We want (and need) our clients to succeed in order for our business to succeed. This means that it's in our best interest to work with clients that are both a good fit for our service and our business model. As a result our service won't be a good fit for everybody in the senior care industry. It's up to us at NextWave to help qualify you as a customer before we enter into a business relationship; for the good of both us and you. To ensure your expectations are met by our service and that we minimize our client turnover, we have compiled the following list of reasons of why NextWave may not be the ideal fit for your business.
1. You don't like the idea of using HubSpot as your primary marketing platform.
Without a doubt, HubSpot offers a monumentally beneficial marketing and sales software platform. This software gives us a full set of tools all in one place, whether it is content publishing or lead management; the software itself is incredibly powerful and should be used to its full potential. By choosing to become a Hubspot partner agency we've decided that we only want to work with clients that buy the software and see the value in it. This was a conscious choice and for this reason means that if you're not on-board with their software platform unfortuately we won't be able to work together.
2. You Only Trust Yourself.
NextWave operates like a finely tuned machine where marketing and lead management is concerned. We have spent years honing our abilities in the inbound marketing world and have succeeded with these strategies across numerous clients in numerous industries. So when you come to us for service, we want you to trust you are giving your ideas to true professionals in the business. If you have a hard time handing over the reigns where business marketing is concerned, it will make it more difficult for us to perform to the best of our abilities. We absolutely want to work with you, as nobody knows the specifics of your business as well as you do, but we also need to be trusted in in our abilities in order for the relationship to work.
3. Your Company is Resistant to Change.
As an inbound marketing agency change is at the core of our business model. We're getting on-board with the massive shift in marketing that has happened over the past decade; a shift to inbound marketing and inbound sales. If our clients are resistant to embracing change we're going to have tough time working together. The reality is that if you're stuck doing the same marketing techiques that you were doing 10 years ago you're probably not a good candidate for our service. We need our clients to succeed so it's our best interest to keep our clients ahead of the curve and on top of marketing and sales trends. If you're resistant to this way of thinking then NextWave may not be for you.
4. You Expect a Contractor, Not a Collaboration.
Client-agency relationships are a fickle thing. If one party or the other feels inferior, it can lead to disastrous results and not enough support from both sides. Inbound marketing should be a collaborative effort between us and you. We need to work hand-in-hand to achieve one common goal. Here at NextWave, we usually ask for only one or two contact persons within your business when we work with you, and this is for good reason. Too many voiced opinions in marketing can often means contradicting information and points of concern, which just leads us to jumping through hoops to try and please everyone. As we treat our clients as our business partners, we need the same in return to foster a healthy outcome.
5. Timeliness and Prompt Response is Difficult For You.
Timelines and communication are essential to an inbound marketing program. With so much content being produced for your website if we don't have approvals in-time our program just wont work to its fullest potential. Delays in communication just slows our work processes because it often means putting your projects on hold mid-idea and delaying your progress. The best way to see the speediest and most efficient service with NextWave is by being timely with your responses and keeping an open line of communication.
