An often overlooked but critical component of inbound marketing is a compelling call to action or "CTA" for capturing qualified leads. Inbound leads provide a pipeline for your sales force and can...
Community sales directors probably notice the difference in the sales cycle between an assisted living resident and an independent living resident. The former is shorter compared to the latter – 70...
The senior living market is expected to grow bigger as baby boomers age and plan for moving into a senior living community. If you’re in charge of senior living sales or marketing a senior living...
Inbound marketing is a term that has gained a ton of popularity in recent years. Marketing professionals can't deny that it's a much more effective and measurable way of generating new business than...
The chart above represents the search interest in "inbound marketing" from Google trends data over the past 15 years. As you can see it's clearly a rapidly growing area of interest. With all the...
When it comes to the traditional form of marketing for assisted living communities we've identified 3 major problems that we'll discuss in this post. Traditional marketing techniques includes things...
The lifeblood of a senior living community is the occupancy rate at its properties. Senior Housing Occupancy Rates help marketing and sales develop plans using predictive analytics and numbers based...
The beauty of working with an agency like NextWave is that our business only works if our clients get results. We want (and need) our clients to succeed in order for our business to succeed. This...
You're an expert at what you do. You know the ins and outs of assisted living and know how to care for your clients. However, when it comes to inbound marketing, you may not have the expertise on...
As the owner or director of an assisted living facility, you may quickly become frustrated with trying to come up with creative new strategies to keep the beds filled in your business. If this sounds...
