With so many blog posts, e-books, and information out there in the digital world people often overlook the power of actual books. Whether you're a senior care CEO, Executive Director, Skilled Nurse, or Home Caregiver you want to make sure you have a solid understanding of the senior care industry and what'd involved in running an excellent senior living community. We've put together a list of top 5 books for senior care professionals to help you develop your understanding of the industry.
1) Senior Housing Marketing: How to Increase Your Occupancy and Stay Full
By Diane Twohy Masson
This book was written to help CEOs, CFOs, administrators, and marketing directors determine if their marketing teams are performing optimally with every single marketing encounter. Find out if your marketing staff might be sabotaging potential sales. Or learn to discover new strategies to develop a strong and consistent program for maintaining high levels of occupancy at your community. The strategies within this book will cover all the important business issues and get your and your staff into the mindset of how to strategically sell your retirement community.
2) Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate, and Continuing Care Retirement Communities.
By Benjamin W. Pearce
Despite the epicly long title this is an excellent book on senior living operations, management, and marketing. In this book the author iscusses resident relations, different operating methods, staffing issues, sales and marketing strategies, financial analysis, budgeting, and differnet ways to monitor costs. The book also address issues particular to dementia care and the appendix contains a department-by-department audit of senior living operations.
3) Building Type Basics for Senior Living 2nd Edition
By Perkins Eastman
If you're more on the design and development side of the senior living industry this book gives essential information you need to plan and successfully complete the design of residential care environments for seniors on time and within budget. The authors are all experts in senior living designand throughout the book share firsthand knowledge to help guide you through all aspects of the design of senior living communities, including independent living and assisted living apartments, and skilled nursing facilities.
4) The 36-Hour Day: A Family Guide to Caring for People Who Have Alzheimer Disease, Related Dementias, and Memory Loss
By Nancy Mace and Peter Robins
Apart from the obvious operational side of the senior care industry there's also the more practical side of caring for aging seniors who are dealing with memory loss or Alzheimers. This book is always among one of the best rated books on the topic of caring for loved ones dealing with these issues. Now completely revised and updated the book includes the latest information on the causes of dementia, managing the early stages, and finding appropriate living arrangements for the person who has dementia. It's a must-read for anybody in the memory loss area of senior care.
5) Inbound Marketing: Get Found Using Google, Social Media, and Blogs
By
An oldie but a goodie. Being an inbound marketing agency we couldn't not mention this now classic. For those in the senior living industry looking to stay ahead of the curve and adopt to the new methods of increasing occupancy at your community this book is for you. The lessons can be applied to almost any industry but as the population ages and the "adult children" of seniors play a larger role in the senior care decisions this is book becomes more and more important. Inbound marketing for senior care is an innevitable fact (at least in our eyes) and those that adopt to the changing times will benefit the most.
We hope you take the time to review some of these books. Definitely let us know what you think and what others you would add to the list. To keep with the inbound methodology from the last book below is a link to a free ebook on lead generation for senior living communities. Download this free resource to learn how your community can stop pounding the pavement for new residents and have them come to you.
