This past month we had the honor of getting to speak at the Leadingage #PEAK17 Conference in Washington, D.C. We decided to put together a presentation about the competitive landscape of the assisted...
More and more people are searching online for senior living communities. The senior living search terms they're using are also changing. This is because the generation of Baby Boomers are aging. As...
Among Americans 65 and older, 46% use Facebook, the highest number of any social media channels. If you plan on reaching your target audience as a Senior Living Marketer, Facebook has some obvious...
The way that people market assisted living services is changing. A recent care.com study found that 73% of the time it's actually the children of the seniors who are conducting research on which...
While most senior these days make the ultimate decision on where they will go for senior living, the adult children of these seniors are doing the majority of the research. In 2012 Alfa.org stated...
In the assisted living community a common concern that comes up is what are things that must be done in terms of assisted living marketing. With so many options and such a wide demographic of...
When people tour your assisted living community, it is your chance to shine and let them see all that your facility has to offer. In order to give your guests the best experience possible while also...
When it comes to marketing ideas for assisted living many facilities seem to be sticking with what has worked in the past. The problem with this is that as the population ages and the demand for...
If there is one niche that can be tough to market to, it is no doubt the community that would be interested in assisted living. Boosting marketing efforts is the key to keeping enrollment numbers up...
