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    NextWave Co Blog

    How to Create Content for Each Stage of Your Residents Journey

     To bring in new clients using content marketing requires a strategy that uses the buyer's journey as a guide. The buyer's journey is the process the customer takes from the research stages to a...

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    The Importance Of Content Marketing In The Senior Living Industry

    Content marketing is part of a broader inbound marketing strategy to provide your audience with the information they are searching for. Instead of bombarding prospects with commercials and ads, you...

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    5 Steps for Profitable Content Marketing for Senior Living Communities

    Today's seniors are becoming increasingly active online. They have social media accounts, they connect through email, and, most importantly, they engage in research before entering into important...

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    5 Tips for Using Video in Assisted Living Content Marketing

    A high quality marketing video increases brand recognition, generates leads, and promotes the value of your senior living community in ways a blog post or social media post cannot. Producing a...

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    3 Benefits of Making Assisted Living Marketing "Personas"

    More and more people are searching online for senior living communities. The senior living search terms they're using are also changing. This is because the generation of Baby Boomers are aging. As...

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