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NextWave Co Blog

How Moving a CTA Three Inches Led to 212 Additional Move-Ins

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If It's Not Written Down, It Doesn't Exist: Why Documentation Is the Most Crucial Infrastructure of Multi-Community Sales

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Leads Don't Go Bad. They Go Stale.

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You Can Be at Full Occupancy and Still Have a Broken Sales Process

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Why Nearly One in Three Senior Living Leads Never Gets a Response

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You Don’t Have a Lead Problem. You Have a Follow-Up Problem.

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The Senior Living Sales Role Is Misconfigured.

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How Speed-To-Lead Become The Easiest Unfair Advantage In Senior Living

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We Secret-Shopped 150 Senior Living Communities... Here’s How It Went.

About a year ago, we ran a large-scale secret shop across 150 senior living communities in 20 different states. Our goal was simple:To understand how well senior living communities actually respond...

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How Lead Scoring Helps Senior Care Salespeople Prioritize Prospects

When it comes to filling communities or booking home care assessments, not every lead is created equal. Some families are ready to take a tour tomorrow, while others may just be browsing options for...

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