There are numerous benefits of utilizing PPC for senior living marketing. With the increasing number of baby boomers turning to the internet for information there's no wonder why this method of...
If there’s one step in the senior living sales process that's critical to acquiring new residents it's the community tour. Each member of the marketing team should understand how important it is...
In the process of converting leads to buyers (OR residents in senior living communities), an efficient system for collection, storage and retrieval of accurate prospect data is critical. Using...
PPC, or Pay-Per-Click, advertising is a great way to hep launch your new senior living community. PPC can help you target potential residents and help fill occupancy at your senior living...
INBOUND is one of the largest marketing conferences in the country – and it’s right here in Boston! This year over 21,000 marketing and sales professionals attended this epic week of learning and...
Chatbots are gaining more popularity in the marketing industry as they bring a new way for businesses to reach their customers. A study by JD Power found that live chat has become the leading...
With each generation comes new SEO keywords and search terms. It's no different for the aging generations. Between the millennials and the baby boomers, new trends and catch phrases usually...
It's not secret that decreasing the response time on leads can have a huge effect on your company's bottom line. This is definitely true in the senior living industry and is becoming even more...
With the growing market for senior living comes a growing amount of available information. It's tough to know where to start. We've been learning a lot about senior living content marketing since...
