In traditional selling, the goal is to convince customers that they need your product and that it would be good for them to have the product. But when it comes to senior living sales, the goal is not...
Are you looking for ways to reduce dependency on paid referral sites – or at least reduce the fees paid to them? One way to reduce the cost is to collect the lead on your website FIRST. A prospect...
Have you ever tried searching on Google for information about senior living or local senior living communities? What results did you get? Chances are that if you clicked on one of the top paid or...
The senior living market is expected to grow bigger as baby boomers age and plan for moving into a senior living community. If you’re in charge of senior living sales or marketing a senior living...
The way people communicate today has changed immensely following the flow of technology. With the emergence of messaging, conversation between people happens fast and more spontaneous. Even when...
There are numerous benefits of utilizing PPC for senior living marketing. With the increasing number of baby boomers turning to the internet for information there's no wonder why this method of...
If there’s one step in the senior living sales process that's critical to acquiring new residents it's the community tour. Each member of the marketing team should understand how important it is to...
In the process of converting leads to buyers (OR residents in senior living communities), an efficient system for collection, storage and retrieval of accurate prospect data is critical. Using paper...
PPC, or Pay-Per-Click, advertising is a great way to hep launch your new senior living community. PPC can help you target potential residents and help fill occupancy at your senior living community...
INBOUND is one of the largest marketing conferences in the country – and it’s right here in Boston! This year over 21,000 marketing and sales professionals attended this epic week of learning and...
