Adult children of aging parents play an important role in the search and choice of a fitting senior living community for their loved ones. Statistics show that 73% of adult children were involved in...
A salesperson's job is not easy no matter what industry you are in. There are many different components to the job, and each needs to be executed almost perfectly for a sale to occur. In senior...
Have you ever wondered why some companies come up when you search for "pizza near me" and others don't? It's because they've spent some time and effort optimizing their online presence for local...
An often overlooked but critical component of inbound marketing is a compelling call to action or "CTA" for capturing qualified leads. Inbound leads provide a pipeline for your sales force and can...
Your senior living community's website is the best marketing tool that you have. It is the public face of your company, and even with the rise of social media, it is still the best way to generate...
One of the best ways to keep a healthy occupancy in your senior living community is to always make sure there are new prospects coming in to tour and see what a day in the life of a resident might be...
With the growing market for senior living housing comes a growing amount of available information that senior living companies can use to keep an eye on the current tendencies and have a better...
A prospect has submitted a form on your website and is interested in booking a tour of your community. Great! The hardest part of the selling process is over, the prospect has reached out in hopes of...
The way people are buying things is changing. Shoppers today want to do things on their terms and in their timeline. This holds true in senior living as well. While the senior living sales process...
