Net operating income is one of the most important metrics for a real estate-driven business. And senior housing is no different. Whether you're the operator or in the investment group you're going to...
Whether you like them or not A Place for Mom and other senior living referral partners are an excellent source of leads for your senior living community. The problem comes when that same lead gets...
Adult children of aging parents play an important role in the search and choice of a fitting senior living community for their loved ones. Statistics show that 73% of adult children were involved in...
A salesperson's job is not easy no matter what industry you are in. There are many different components to the job, and each needs to be executed almost perfectly for a sale to occur. In senior...
Have you ever wondered why some companies come up when you search for "pizza near me" and others don't? It's because they've spent some time and effort optimizing their online presence for local...
An often overlooked but critical component of inbound marketing is a compelling call to action or "CTA" for capturing qualified leads. Inbound leads provide a pipeline for your sales force and can...
Your senior living community's website is the best marketing tool that you have. It is the public face of your company, and even with the rise of social media, it is still the best way to generate...
One of the best ways to keep a healthy occupancy in your senior living community is to always make sure there are new prospects coming in to tour and see what a day in the life of a resident might be...
With the growing market for senior living housing comes a growing amount of available information that senior living companies can use to keep an eye on the current tendencies and have a better...
