Despite the fact that an estimated 10,000 Baby Boomers retire every day in our country, assisted living communities often have had a tough time maintaining good occupancy rates and interesting...
Senior Living Sales: 5 Elements of a Good Follow-up Email
The relationship with a prospect whom you've already spoken to and are following up with is very different from cold email blasts or email marketing to your list of leads. Because you've already...
When you're making sales calls for your senior living community, you want to make sure that you're approaching potential residents the correct way. By paying careful attention to how you make...
How to Create Content for Each Stage of Your Residents Journey
To bring in new clients using content marketing requires a strategy that uses the buyer's journey as a guide. The buyer's journey is the process the customer takes from the research stages to a...
Social Media Marketing: Make Your Community Stand Out on Facebook and Instagram
With over 75% of U.S. adults using social media and over half of them following a brand on Instagram or Facebook, it's important to distinguish your senior living community from your...
Content marketing is part of a broader inbound marketing strategy to provide your audience with the information they are searching for. Instead of bombarding prospects with commercials and ads, you...
4 Benefits of a CRM for Senior Living
There are many things a CRM can do that should get marketers and salespeople inside any company to get excited about the possibilities. Below are just a few of the benefits that a CRM for senior...
Increase Occupancy with These Senior Living Marketing Tactics
While senior care communities are now an integral part of our society, not all senior living communities are the same. When it comes to finding the perfect community for Mom or Dad (or...
Blogging: Our Top 3 Blog Posts of 2017
Blogging is one of the most effective things you can do in terms of building long term organic growth for your website. It's statistically proven that companies that blog regularly can receive 55%...