The adult children of aging parents play an important role in the search and choice of a fitting senior living community for their loved ones. Statistics show that 73% of adult children were...
In today's competitive world of assisted living potential residents have more and more options. Those doing the research (especially on the internet), are usually aware of multiple...
Every buyer of a product or service has a process that they must go through before deciding on which vendor they want to purchase from. Senior living is no different. In fact, the senior living...
With the growing market for senior living comes a growing amount of available information. It's tough to know where to start. We've been learning a lot about senior living content marketing since...
With the senior living marketing growing so fast it is essential that your facility finds ways to keep up with the larger national brands if you want to compete. In order to differentiate...
Today's seniors are becoming increasingly active online. They have social media accounts, they connect through email, and, most importantly, they engage in research before entering into important...
A high quality marketing video increases brand recognition, generates leads, and promotes the value of your senior living community in ways a blog post or social media post cannot. Producing a...
A senior living community's website remains an underrated way of drawing people to your business. They can generate senior living leads and turn your website into an educational resource for...
With the amount of potential clients available, senior living facilities shouldn't accept high vacancy rates. Using content marketing for senior care as a central strategy, your website can reach...
If you're already blogging for your senior care facility, chances are you've heard of Search Engine Optimization or SEO. You've probably heard that using SEO in your blog posts is an excellent way...
