In traditional selling, the goal is to convince customers that they need your product and that it would be good for them to have the product. But when it comes to senior living sales, the goal is not...
If there’s one step in the senior living sales process that's critical to acquiring new residents it's the community tour. Each member of the marketing team should understand how important it is to...
Marketing an assisted living community is often challenging. You have multiple types of marketing personas you're reaching including the adult children of seniors as well as the seniors themselves....
