Community sales directors probably notice the difference in the sales cycle between an assisted living resident and an independent living resident. The former is shorter compared to the latter – 70...
In traditional selling, the goal is to convince customers that they need your product and that it would be good for them to have the product. But when it comes to senior living sales, the goal is not...
If there’s one step in the senior living sales process that's critical to acquiring new residents it's the community tour. Each member of the marketing team should understand how important it is to...
Sales enablementis the process of providing the salesorganization with the information, content, and tools that helpsalespeople sell more effectively. The foundation ofsales enablementis to...
As you all know the sales cycle in senior living can be much longer than your usual product or service. This makes sense - it's a fairly big purchase decision for any potential resident or adult...
