Community sales directors probably notice the difference in the sales cycle between an assisted living resident and an independent living resident. The former is shorter compared to the latter – 70...
In traditional selling, the goal is to convince customers that they need your product and that it would be good for them to have the product. But when it comes to senior living sales, the goal is not...
Marketing an assisted living community is often challenging. You have multiple types of marketing personas you're reaching including the adult children of seniors as well as the seniors themselves....
