A prospect has submitted a form on your website and is interested in booking a tour of your community. Great! The hardest part of the selling process is over, the prospect has reached out in hopes of...
In traditional selling, the goal is to convince customers that they need your product and that it would be good for them to have the product. But when it comes to senior living sales, the goal is not...
If there’s one step in the senior living sales process that's critical to acquiring new residents it's the community tour. Each member of the marketing team should understand how important it is to...
Marketing automation and sales automation seem to be popular industry buzzwords these days; and rightfully so. The technology that's available these days can use automation techniques to make your...
Marketing an assisted living community is often challenging. You have multiple types of marketing personas you're reaching including the adult children of seniors as well as the seniors themselves....
Sales enablement through the use of a CRM or Customer Relationship Management tool is becoming more and more of necessity. Businesses are quickly adopting thie technology as a neccessary component...
