The chart above represents the search interest in "inbound marketing" from Google trends data over the past 15 years. As you can see it's clearly a rapidly growing area of interest. With all the...
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A senior living community is the home of hundreds of seniors at any given time. Because of its very nature, a retirement community is a very personal place, but it's also a business. In order to...
Sales enablement through the use of a CRM or Customer Relationship Management tool is becoming more and more of necessity. Businesses are quickly adopting thie technology as a neccessary component...
If your marketing efforts aren't leading to sales, then something in your process needs work. To be successful, marketing must generate sales-qualified leads so your sales team has a better chance...
With so many blog posts, e-books, and information out there in the digital world people often overlook the power of actual books. Whether you're a senior care CEO, Executive Director, Skilled Nurse,...
A high quality marketing video increases brand recognition, generates leads, and promotes the value of your senior living community in ways a blog post or social media post cannot. Producing a...
When it comes to the traditional form of marketing for assisted living communities we've identified 3 major problems that we'll discuss in this post. Traditional marketing techniques includes things...
Are you still using a basic Excel spreadsheet to manage your CRM (Customer Relationship Management)? It's time to graduate to a CRM that's developed solely to help businesses manage their customers...
This past month we had the honor of getting to speak at the Leadingage #PEAK17 Conference in Washington, D.C. We decided to put together a presentation about the competitive landscape of the assisted...
More and more people are searching online for senior living communities. The senior living search terms they're using are also changing. This is because the generation of Baby Boomers are aging. As...
