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    NextWave Care Blog

    How to Effectively Use "Personas" in Your Senior Care Marketing

    A senior living community is the home of hundreds of seniors at any given time. Because of its very nature, a retirement community is a very personal place, but it's also a business. In order to...

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    Sales Enablement: Setting up Hubspot's CRM for Assisted Living

     Sales enablement through the use of a CRM or Customer Relationship Management tool is becoming more and more of necessity. Businesses are quickly adopting thie technology as a neccessary...

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    4 Reasons to Integrate Marketing Automation and Your CRM

    If your marketing efforts aren't leading to sales, then something in your process needs work. To be successful, marketing must generate sales-qualified leads so your sales team has a better...

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    The Basics of Local SEO for Senior Living Communities

    Strong search engine optimization is the best way to get your senior living community found in local search results online. When people who are in your area or interested in moving to your area...

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    Top 5 Books for Senior Care Professionals

    With so many blog posts, e-books, and information out there in the digital world people often overlook the power of actual books. Whether you're a senior care CEO, Executive Director, Skilled...

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    5 Tips for Using Video in Assisted Living Content Marketing

    A high quality marketing video increases brand recognition, generates leads, and promotes the value of your senior living community in ways a blog post or social media post cannot. Producing a...

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    3 Problems with Traditional Marketing for Assisted Living Communities

    When it comes to the traditional form of marketing for assisted living communities we've identified 3 major problems that we'll discuss in this post. Traditional marketing techniques includes...

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    Benefits of Using a CRM for Senior Living Lead Generation

    Are you still using a basic Excel spreadsheet to manage your CRM (Customer Relationship Management)? It's time to graduate to a CRM that's developed solely to help businesses manage their...

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    PEAK17: Senior Living Marketing Ideas for a Growing Industry

    This past month we had the honor of getting to speak at the Leadingage #PEAK17 Conference in Washington, D.C. We decided to put together a presentation about the competitive landscape of the...

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    3 Benefits of Making Assisted Living Marketing "Personas"

    More and more people are searching online for senior living communities. The senior living search terms they're using are also changing. This is because the generation of Baby Boomers are aging....

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