If you want to promote confidence and trust in your senior living community Google reviews are one of today’s most influential options. Marketing is changing and those who experience your brand and...
Senior living marketing managers know that having a well designed company website with proper SEO is essential in today's online world. Google loves sites that provide a good user experience...
Technology is here to stay. Fortunately, technology affords the average senior care community a wealth of opportunities to manage time, increase occupancy rates and boost overall efficiency while...
With the internet changing the way that way that we search and find information more and more people start their purchasing process online. While businesses such as real estate agents have adopted...
Marketing an assisted living community is often challenging. You have multiple types of marketing personas you're reaching including the adult children of seniors as well as the seniors themselves....
Blogging for your senior living marketing campaigns is vital to building a strong and authoritative brand online. In 2017, no company should be without an active blogging campaign that produces...
Today's seniors are becoming increasingly active online. They have social media accounts, they connect through email, and, most importantly, they engage in research before entering into important...
Inbound marketing is a term that has gained a ton of popularity in recent years. Marketing professionals can't deny that it's a much more effective and measurable way of generating new business than...
The chart above represents the search interest in "inbound marketing" from Google trends data over the past 15 years. As you can see it's clearly a rapidly growing area of interest. With all the...
A senior living community is the home of hundreds of seniors at any given time. Because of its very nature, a retirement community is a very personal place, but it's also a business. In order to...
