Blogging for your senior living marketing campaigns is vital to building a strong and authoritative brand online. In 2017, no company should be without an active blogging campaign that produces...
Today's seniors are becoming increasingly active online. They have social media accounts, they connect through email, and, most importantly, they engage in research before entering into important...
Inbound marketing is a term that has gained a ton of popularity in recent years. Marketing professionals can't deny that it's a much more effective and measurable way of generating new business than...
The chart above represents the search interest in "inbound marketing" from Google trends data over the past 15 years. As you can see it's clearly a rapidly growing area of interest. With all the...
A senior living community is the home of hundreds of seniors at any given time. Because of its very nature, a retirement community is a very personal place, but it's also a business. In order to...
Sales enablement through the use of a CRM or Customer Relationship Management tool is becoming more and more of necessity. Businesses are quickly adopting thie technology as a neccessary component...
If your marketing efforts aren't leading to sales, then something in your process needs work. To be successful, marketing must generate sales-qualified leads so your sales team has a better chance...
With so many blog posts, e-books, and information out there in the digital world people often overlook the power of actual books. Whether you're a senior care CEO, Executive Director, Skilled Nurse,...
A high quality marketing video increases brand recognition, generates leads, and promotes the value of your senior living community in ways a blog post or social media post cannot. Producing a...
When it comes to the traditional form of marketing for assisted living communities we've identified 3 major problems that we'll discuss in this post. Traditional marketing techniques includes things...
