With so many blog posts, e-books, and information out there in the digital world people often overlook the power of actual books. Whether you're a senior care CEO, Executive Director, Skilled Nurse,...
A high quality marketing video increases brand recognition, generates leads, and promotes the value of your senior living community in ways a blog post or social media post cannot. Producing a...
When it comes to the traditional form of marketing for assisted living communities we've identified 3 major problems that we'll discuss in this post. Traditional marketing techniques includes things...
Are you still using a basic Excel spreadsheet to manage your CRM (Customer Relationship Management)? It's time to graduate to a CRM that's developed solely to help businesses manage their customers...
This past month we had the honor of getting to speak at the Leadingage #PEAK17 Conference in Washington, D.C. We decided to put together a presentation about the competitive landscape of the assisted...
More and more people are searching online for senior living communities. The senior living search terms they're using are also changing. This is because the generation of Baby Boomers are aging. As...
A senior living community's website remains an underrated way of drawing people to your business. They can generate senior living leads and turn your website into an educational resource for...
Among Americans 65 and older, 46% use Facebook, the highest number of any social media channels. If you plan on reaching your target audience as a Senior Living Marketer, Facebook has some obvious...
With the amount of potential clients available, senior living facilities shouldn't accept high vacancy rates. Using content marketing for senior care as a central strategy, your website can reach...
Marketing your senior living facility needs some smart approaches to interest seniors when making a major life decision. Hosting events and promoting them through direct mail can be an effective way...
