More and more people are searching online for senior living communities. The senior living search terms they're using are also changing. This is because the generation of Baby Boomers are aging. As...
Content Marketing For Senior Care: Content Calendars
A senior living community's website remains an underrated way of drawing people to your business. They can generate senior living leads and turn your website into an educational resource for...
3 Strategies for Senior Living Marketing on Facebook
Among Americans 65 and older, 46% use Facebook, the highest number of any social media channels. If you plan on reaching your target audience as a Senior Living Marketer, Facebook has some obvious...
Top 3 Benefits of Content Marketing For Senior Care
With the amount of potential clients available, senior living facilities shouldn't accept high vacancy rates. Using content marketing for senior care as a central strategy, your website can reach...
5 Direct Mail Tips For Senior Living Community Events
Marketing your senior living facility needs some smart approaches to interest seniors when making a major life decision. Hosting events and promoting them through direct mail can be an effective way...
5 Mistakes To Avoid When Scheduling Phone Appointments
As a phone receptionist at an assisted living community, you are the first person callers will interact with at your location. Your receptionist skills are a big component of senior living lead...
How To Set Marketing Goals Based On Senior Living Occupancy Rates
The lifeblood of a senior living community is the occupancy rate at its properties. Senior Housing Occupancy Rates help marketing and sales develop plans using predictive analytics and numbers based...
5 SEO Trends that will Affect rankings in 2017
During the past decade, changes in the Google search algorithm set inbound marketing agencies and business owners scrambling for solutions. Although the effects of Google and other search engine...
Despite existing challenges, there is heightened anticipation for the wave of Boomers ready to consider senior living projects and assisted living facilities for themselves and/or their parents....
There are some simple website optimizations you can do to your website to help it convert new residents. With just a few simple strategies you can start to convert more leads from your website....