If there’s one step in the senior living sales process that's critical to acquiring new residents it's the community tour. Each member of the marketing team should understand how important it is to...
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In the process of converting leads to buyers (OR residents in senior living communities), an efficient system for collection, storage and retrieval of accurate prospect data is critical. Using paper...
INBOUND is one of the largest marketing conferences in the country – and it’s right here in Boston! This year over 21,000 marketing and sales professionals attended this epic week of learning and...
Chatbots are gaining more popularity in the marketing industry as they bring a new way for businesses to reach their customers. A study by JD Power found that live chat has become the leading digital...
It's not secret that decreasing the response time on leads can have a huge effect on your company's bottom line. This is definitely true in the senior living industry and is becoming even more...
There are many things that you can do to help and business, including home care for seniors, get found online. If your business operates in a specific geographic area it’s even more important to...
Sales enablementis the process of providing the salesorganization with the information, content, and tools that helpsalespeople sell more effectively. The foundation ofsales enablementis to...
As you all know the sales cycle in senior living can be much longer than your usual product or service. This makes sense - it's a fairly big purchase decision for any potential resident or adult...
Marketing automation and sales automation seem to be popular industry buzzwords these days; and rightfully so. The technology that's available these days can use automation techniques to make your...
